Brand Identity

Hudson Square Studios: brand identity for a Jersey City marketing studio

Hudson Square Studios

Jersey City, NJ

An identity that turns an in-house marketing team into an independent studio.

Brand identity · Logo design · Brand guidelines

Client type

Marketing studio

Services

Brand identity · Logo design · Brand guidelines

Deliverables

Logo suite, color and type system, brand guidelines, application mockups

The project

How it came together

What they needed

A real estate marketing team that had only worked inside a brokerage needed an identity of its own, one a stranger could hire.

What we made

A brief built on the European luxury houses, a monogram that repeats into pattern, and a tight system of color and type.

What changed

01 · The situation

A department that needed to become a business

The founders had spent years in real estate marketing, all of it inside a brokerage.

The brokerage already had the team: marketers, designers and video editors, shooting listings and cutting videos for the agents who joined. It was a membership perk, not a company.

The founders saw the same demand outside, from restaurants, gyms and local businesses with no way to buy it. The team needed an identity of its own, one a stranger could hire.

02 · The idea

Moodboard

The owner's brief was clear: the brand had to feel luxurious and unique, closer to the European luxury houses than to a typical content studio.

The moodboard pulled straight from that world: framed logotypes, interlocking monograms and the geometric patterns of Versace, Fendi, Givenchy and Dior. Marks that stay simple and bold, and repeat into pattern.

The system

Primary wordmark, monogram, one-color knockout and app icon, tested down to 24 px.

Color and type

Red (PMS 1795 C), near black, light gray and white. Cy Bold for display, Kranto Regular for text and subtitles.

Office wall sign

How the identity carries into the studio and its gear, shown as mockups.

Uniform

Embroidery on the front, screen print on the back.

Tote bags

Screen print.

USB flash drives

A real estate marketing team that had only worked inside a brokerage needed an identity of its own, one a stranger could hire.

Hoodie

A real estate marketing team that had only worked inside a brokerage needed an identity of its own, one a stranger could hire.

10 · The results

Built simple. Built bold. Built to last.

Hudson Square Studios launched with an identity that doesn't chase trends. With a stronger brand, HSS can now compete with similar businesses in its area and convert leads into clients faster.